We are the Operations Partner you want by your side!

We are the Operations Partner you want by your side!

two black business leaders talking at a table

Picture this: You're a small business owner. You're up early, working late, and hustling all day long to make your dreams come true. You've poured your heart and soul into your business, but you know that you need help if you want to take it to the next level. That's where Imani Advantage comes in.

We're dedicated to empowering small business owners to take control of their growth journey and achieve their goals. Our expertise in lead generation, nurturing systems, marketing automation, and strategic consulting is second to none, and designed to make marketing a breeze for your brand. With a customer-focused approach at the forefront, we simplify the complexities and help you soar to new heights.

In January 2019, Imani Advantage came to life with a mission to support and uplift Black and minority-owned businesses that were struggling with marketing campaigns. Our aim was to provide them with the education and training they needed to succeed in a digital world where paid advertising has become increasingly important.

But what does "Imani" mean?

Imani means "Faith" in Swahili.

You must have faith in the vision and mission of your company. It means believing in the products or services you offer and the impact they can have on your customers and community.

It also means trusting in the abilities of your team and having confidence in their potential to achieve success. By embodying the principle of Imani, businesses can stay focused on their goals and remain committed to their purpose, even in the face of challenges or obstacles.

two black business leaders talking at a table

Our Values

At Imani Advantage, we hold ourselves to the highest standards of excellence and have identified five core values that define who we are and guide us in all that we do. These values form the acronym I.M.A.N.I. -- which are at the heart of everything we do at Imani Advantage, and we are committed to upholding them in all our interactions and endeavors.

Integrity icon

Integrity

We believe in being honest, transparent, and ethical in everything we do.

Mindfulness icon

Mindfulness

We strive to be present in the moment, attentive to your needs, and aware of the impact of our actions.

Accountability icon

Accountability

We take responsibility for our actions and hold ourselves and each other accountable for delivering results.

Integrity icon

Integrity

We believe in being honest, transparent, and ethical in everything we do.

Mindfulness icon

Mindfulness

We strive to be present in the moment, attentive to your needs, and aware of the impact of our actions.

Accountability icon

Accountability

We take responsibility for our actions and hold ourselves and each other accountable for delivering results.

Nurture icon

Nurture

We believe in fostering a supportive and inclusive environment, where everyone can grow, learn, and thrive.

Innovation icon

Innovation

We are committed to finding new and better ways to solve problems, drive growth, and create value.

Nurture icon

Nurture

We believe in fostering a supportive and inclusive environment, where everyone can grow, learn, and thrive.

Innovation icon

Innovation

We are committed to finding new and better ways to solve problems, drive growth, and create value.

Who We Are

We are Creators. We are Integrators.

Introducing the dynamic duo behind this powerhouse partnership, a husband and wife team combining their strengths and talents. Together, they're an unstoppable force, achieving great things that exceed expectations.

Joshua Butrum

Marketing Operations Specialist

TaJua Butrum

Customer Success / Ecommerce

Meta Certified Digital Marketing Asociate
IBM Enterprise Design Thinking Practitioner
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Ready To Get Started? Start Now!

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Imani Advantage is a Marketing Operations consultancy that empowers small biz growth through lead gen, nurturing, automation & Strategic consulting. Our customer-first approach simplifies marketing complexities.

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Need to reach us? Shoot us and email or give us a call today.


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