Important KPIs To Track In Business​

Now, we are going to follow the K.I.S.S. method on these calculations just to give you a general insight on a few metrics that you must keep track of as a business owner. The following are calculators for Customer Lifetime Value, Average Cost Per Acquisition, and the Ratio between Lifetime Value and customer acquisition cost.


Take your time, play with the calculators to remain informed of the data so you can make Revenue Driven decisions.


Check out the video below (Please let us know of any usability issues):

Business Metrics

Advertising Metrics & ROAS Calculator​

Imani Advantage is a Marketing Operations consultancy providing a RevOps framework that aligns business goals and strategies to the customer experience.

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