We achieved 5.47 ROAS resulting in $290k for agency services!
Date: January 2021 - June 2021
Our Task Was
The overall objective was to take responsibility of Facebook advertising for a Digital Marketing Agency.
Process
With the launch of a new service program similar to a course, we decided to focus primarily on that rather than the traditional done-for-you services. To Keep it simple, we used a combination of Cold targeting with Lookalike Audiences from previous purchasers and retargeting website viewers and social engagers.
The Results
The key results are the in YTD (Year-to-Date) format. January through June 2021:
- Ad Spend - $53.11k
- Conversion Value - $290.77k
- ROAS = 5.47
- CTR (ALL) = 2.5%
- CPC (ALL) = $1.37
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Imani Advantage is a Marketing Operations consultancy that empowers small business growth through local SEO, lead generation, marketing automation & Facebook advertising. Our customer-first approach simplifies marketing complexities.
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