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Date: January 2021 - June 2021
The overall objective was to take responsibility of Facebook advertising for a Digital Marketing Agency.
With the launch of a new service program similar to a course, we decided to focus primarily on that rather than the traditional done-for-you services. To Keep it simple, we used a combination of Cold targeting with Lookalike Audiences from previous purchasers and retargeting website viewers and social engagers.
The key results are the in YTD (Year-to-Date) format. January through June 2021:
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Imani Advantage is a Marketing Operations consultancy that empowers small biz growth through lead gen, nurturing, automation & Strategic consulting. Our customer-first approach simplifies marketing complexities.